Process OF Search Engine Optimization
Search Engine Optimization (SEO) Process
Before starting a search engine optimization project, we like to share with you our SEO process. In SEO it’s two type of SEO, Onsite Search Engine Optimization & Offsite search engine optimization, we break this process into five steps. And here we describe the activities of these steps.
Search Engine Optimization is not one time process, it’s ongoing process. It is important to continually monitor results and improve search engine technique. .
1. Keyword Research
2. Reporting & Goal Setting
3. Page Optimization and Content Development
4. Link Building
5. Follow Up Reporting and Analysis
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Keyword Research
Keyword research involves identifying a group of keyword which will be used in optimization. Keyword research is important part.. If you choose wrong keyword, the search engine & your customer never find you. Resulting to loss your web ranking in search engine.
The first step in this process is to create a list of potential keywords. Combination of right keyword & less competitor of that particular keyword is the best keyword for your search engine optimization project. There are lots of keyword tools which help you to search right keyword. Like wordtracker, wordstream, google adword keyword tool.
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Reporting & Goal Setting
After establishing your list of targeted keyword phrases, it is important to choose your direction. You want to promote your business in statewise, country wise or world wide. Which type of people like your product & service, like man, women, or children which country like your products, if your product are related to cool atmosphere then your products not sell in gulf countries, you can also set your budget, there are many option for web marketing, google adword, yahoo adword, also advantage & disadvantage of google adword. Google adword is budget campaign, on second hand search engine optimization working 24 * 7 for your business.
After developing a complete picture of the site's starting position, goals are set for the SEO plan.
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Page Optimization and Content Development
Content development is play vital role in search engine optimization. Search engines like fresh original content. Good quality content is the reason to stay and come back in your web site. Secondly you serving exactly content what search engine wants.
Other important onsite optimization tactics include:
• Page Titles – In your page title you put something other than just your company name or keyword like "welcome." & company found year etc..follow with your company name.
• Text-Based Navigation - Search engines cannot read images. If your site's navigation system is done with images (most are), you will need a text-based navigation system that the search engines can follow to ensure that all the important service and product-related sub-pages of your site are indexed by the search engines.
• Prominence of Targeted Keyword Phrases – right keyword placement is important for good search engine optimization. It’s not enough your keyword is anywhere in your content. If your keyword is in first paragraph in your page search engine gives it more weight compare to half way down the page in the middle of a paragraph. Also, using h1 tag, larger font sizes and bolding the text can emphasize its importance and it’s positive effect on the page ranking.
• Site Map – There are two type of sitemap. Xml & html. developing a site map that includes a well-organized list of links to all the important pages of your website
• ALT and META data – this is hide function for website visitors, meta tags are embedded in the site's html code. ALT tags refer to the text that describes an image – you can see that tag when you mouse over some images. Meta tag use in behind of company logo, product imang, service images. Meta tags (there are both description tags as well as keyword tags) are lines of code included in the uppermost section of your site's code.
• Clean up the Code – you can use JavaScript-based code, and all CSS scripts should be taken out of the code of each page and put into external files to which each page of the site is referenced. Doing this has several advantages, but the main advantage of css file is that your site's keywords and content all move up, up, up> return to top
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Link Building
Maximize Quality Link Popularity – Link Building is offsite search engine optimization process. There are many option for create reciprocal link & 3 way link, also create quality link which is advantage for your business. You can check your web rank with checkpagerank.net. you can make list of website which is related to your business or who have popular site. You can mail that company for reciprocal link, each new link to your website have increase your web ranking,
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Follow Up Reporting and Analysis
Google analysis tool is very useful for check your web ranking, how many traffic you can generate from search engines like yahoo, google, bing etc.. from which country, state, & city you receive more clicks that show google analytics tool, you also compare your web ranking with last month. So it is very help full for increase your web ranking in search engines.
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SEO Company - Web Development Company http://www.grandeurinfotech.com
